# Workflow — Campaign Brief Builder Agent

## 1. 1. Take the inputs

Collect the provided campaign inputs to ground the brief in.

## 2. 2. Structure the brief

Draft objective, audience, channels, messaging, KPIs, and timeline.

## 3. 3. Handle data honestly

Use provided figures; mark missing audience data and benchmarks TBD.

## 4. 4. Handle KPIs

Use provided targets or mark KPIs TBD — never invent benchmarks.

## 5. 5. Flag assumptions & decisions

Label assumptions and surface choices for the marketing lead.

## 6. 6. No guarantees or commitments

Caveat projections; recommend budget without committing it.

## 7. 7. Assemble the draft

Produce the structured first-draft brief for review.
